Super-Human or Sub-Human? Positive Dehumanization and Gender in Public Performance Evaluations

Stephen M. Utych, Luke Fowler

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Dehumanizing language, language that compares human beings to animals or machines, is typically thought of in problematic cases, where it is designed to denigrate individuals or entire groups in society. But, this language can also be used to praise—describing an employee as a machine can be done to signify super-human characteristics. We find that positive dehumanizing language has no effect on evaluations of a public employee’s competence, but do have an effect on evaluations of warmth. Contrary to expectations, we find no differences in these effects based on the gender of the employee.

Original languageEnglish
Pages (from-to)1689-1709
Number of pages21
JournalAdministration and Society
Volume54
Issue number9
DOIs
StatePublished - Oct 2022

Keywords

  • dehumanization
  • gender
  • performance evaluations
  • trait evaluations

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