Take Laughter, Add Tears: The Secret Recipe for the Most-Liked Super Bowl Ads

Research output: Contribution to journal › Article › peer-review

Keywords

@article{923661861f534705a15c7bd4e2a76c65,

title = "Take Laughter, Add Tears: The Secret Recipe for the Most-Liked Super Bowl Ads",

keywords = "marketing, advertising, emotions, Superbowl, consumer habits, quick reads, new research, TV advertising, research brief",

author = "Niusha Jones and Anne Hamby",

note = "Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.",

year = "2024",

month = jan,

day = "9",

language = "American English",

}

TY - JOUR

T1 - Take Laughter, Add Tears: The Secret Recipe for the Most-Liked Super Bowl Ads

AU - Jones, Niusha

AU - Hamby, Anne

N1 - Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.

PY - 2024/1/9

Y1 - 2024/1/9

KW - marketing

KW - advertising

KW - emotions

KW - Superbowl

KW - consumer habits

KW - quick reads

KW - new research

KW - TV advertising

KW - research brief

UR - https://theconversation.com/take-laughter-add-tears-the-secret-recipe-for-the-most-liked-super-bowl-ads-209663

M3 - Article

JO - The Conversation

JF - The Conversation

ER -