TY - JOUR
T1 - Talent management in marketing
T2 - A framework and agenda for future research
AU - Malek, Stacey L.
AU - Kirilova, Georgia
AU - Sarin, Shikhar
N1 - Publisher Copyright:
© 2023, Academy of Marketing Science.
PY - 2023/12
Y1 - 2023/12
N2 - Marketing managers and academics are recognizing a widening gap between contemporary demands of markets and the capabilities of the marketing function, calling for greater attention to identifying, developing, and retaining ‘talent’ in the marketing organization. However, the marketing literature provides limited and fragmented guidance on what talent management in marketing entails, how to cultivate it, and how to leverage it to positively impact marketers and key marketing outcomes. Drawing on a review of 71 articles published in top marketing and human resource management journals since 2000, we introduce the concept of Talent Management in Marketing Systems (TALMARKS). We identify six core elements of TALMARKS: attracting, recruiting and selecting, training and developing, evaluating and compensating, recognizing and rewarding, succession planning and promoting, and measuring and reporting. We further develop a comprehensive conceptual framework of TALMARKS, outlining its key antecedents, outcomes and boundary conditions. Finally, we propose a future research agenda of avenues that might provide guidance on expanding this fundamental and underdeveloped topic.
AB - Marketing managers and academics are recognizing a widening gap between contemporary demands of markets and the capabilities of the marketing function, calling for greater attention to identifying, developing, and retaining ‘talent’ in the marketing organization. However, the marketing literature provides limited and fragmented guidance on what talent management in marketing entails, how to cultivate it, and how to leverage it to positively impact marketers and key marketing outcomes. Drawing on a review of 71 articles published in top marketing and human resource management journals since 2000, we introduce the concept of Talent Management in Marketing Systems (TALMARKS). We identify six core elements of TALMARKS: attracting, recruiting and selecting, training and developing, evaluating and compensating, recognizing and rewarding, succession planning and promoting, and measuring and reporting. We further develop a comprehensive conceptual framework of TALMARKS, outlining its key antecedents, outcomes and boundary conditions. Finally, we propose a future research agenda of avenues that might provide guidance on expanding this fundamental and underdeveloped topic.
KW - Attracting
KW - Compensating
KW - Developing
KW - Evaluating
KW - Measuring
KW - Promoting
KW - Recognizing
KW - Recruiting
KW - Reporting
KW - Rewarding
KW - Selecting
KW - Succession planning
KW - Talent management in marketing
KW - Training
UR - http://www.scopus.com/inward/record.url?scp=85175634616&partnerID=8YFLogxK
U2 - 10.1007/s13162-023-00264-4
DO - 10.1007/s13162-023-00264-4
M3 - Article
AN - SCOPUS:85175634616
SN - 1869-814X
VL - 13
SP - 327
EP - 349
JO - AMS Review
JF - AMS Review
IS - 3-4
ER -