TY - JOUR
T1 - Teaching design thinking in business schools
AU - Glen, Roy
AU - Suciu, Christy
AU - Baughn, C. Christopher
AU - Anson, Robert
N1 - Publisher Copyright:
© 2015 Elsevier Ltd.
PY - 2015/7/1
Y1 - 2015/7/1
N2 - Incorporating design thinking in the business curriculum can provide students and instructors with a framework for dealing with unstructured problems and for managing theinnovation process. However, many business students, like many business professionals, experience confusion and frustration when engaging in design thinking projects for the first time. This paper provides guidance for faculty who are considering incorporating design thinking projects into their business classes. For such projects, the complex, iterative process of design thinking is structured to include six phases: problem finding, observation, visualization and sense making, ideation, prototyping and testing, and the design of a business model enacting the innovation. Guidance is provided to the instructor for managing the activities and challenges faced in each of these phases. The Appendix summarizes this information in a practical format for the instructor.
AB - Incorporating design thinking in the business curriculum can provide students and instructors with a framework for dealing with unstructured problems and for managing theinnovation process. However, many business students, like many business professionals, experience confusion and frustration when engaging in design thinking projects for the first time. This paper provides guidance for faculty who are considering incorporating design thinking projects into their business classes. For such projects, the complex, iterative process of design thinking is structured to include six phases: problem finding, observation, visualization and sense making, ideation, prototyping and testing, and the design of a business model enacting the innovation. Guidance is provided to the instructor for managing the activities and challenges faced in each of these phases. The Appendix summarizes this information in a practical format for the instructor.
KW - Design thinking
KW - Experiential learning
KW - Innovation
KW - Problem solving
KW - Teaching methods
UR - http://www.scopus.com/inward/record.url?scp=84934875548&partnerID=8YFLogxK
U2 - 10.1016/j.ijme.2015.05.001
DO - 10.1016/j.ijme.2015.05.001
M3 - Article
AN - SCOPUS:84934875548
SN - 1472-8117
VL - 13
SP - 182
EP - 192
JO - International Journal of Management Education
JF - International Journal of Management Education
IS - 2
ER -