The effect of normative and behavioral persuasion on help seeking in thai and american college students

Michael S. Christopher; Gemma D. Skillman; Matthew W. Kirkhart; June B. D'Souza

doi:10.1002/j.2161-1912.2006.tb00029.x

The effect of normative and behavioral persuasion on help seeking in thai and american college students

Michael S. Christopher
, Gemma D. Skillman
, Matthew W. Kirkhart
, June B. D'Souza

University of South Dakota
University of Alaska Anchorage
Loyola University Maryland
Assumption University

Research output: Contribution to journal › Review article › peer-review

15 Scopus citations

Abstract

On the basis of previous research on self-construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would be more effective among college students in Thailand. Results partially supported these predictions, suggesting that different information can enhance help-seeking intention across cultures.

Original language	English
Pages (from-to)	80-93
Number of pages	14
Journal	Journal of Multicultural Counseling and Development
Volume	34
Issue number	2
DOIs	https://doi.org/10.1002/j.2161-1912.2006.tb00029.x
State	Published - Apr 2006
Externally published	Yes

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10.1002/j.2161-1912.2006.tb00029.x

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title = "The effect of normative and behavioral persuasion on help seeking in thai and american college students",

abstract = "On the basis of previous research on self-construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would be more effective among college students in Thailand. Results partially supported these predictions, suggesting that different information can enhance help-seeking intention across cultures.",

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AU - Kirkhart, Matthew W.

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N2 - On the basis of previous research on self-construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would be more effective among college students in Thailand. Results partially supported these predictions, suggesting that different information can enhance help-seeking intention across cultures.

AB - On the basis of previous research on self-construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would be more effective among college students in Thailand. Results partially supported these predictions, suggesting that different information can enhance help-seeking intention across cultures.

UR - https://www.scopus.com/pages/publications/33744519354

U2 - 10.1002/j.2161-1912.2006.tb00029.x

DO - 10.1002/j.2161-1912.2006.tb00029.x

M3 - Review article

AN - SCOPUS:33744519354

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JO - Journal of Multicultural Counseling and Development

JF - Journal of Multicultural Counseling and Development

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The effect of normative and behavioral persuasion on help seeking in thai and american college students

Abstract

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