The Good, the Bad, and the Mixed: The Effects of Reputation, Infomediary Information, and Status Affiliation on Market Performance

Karen Nicholas, Miles A. Zachary

Research output: Contribution to conferencePresentation

Abstract

We contribute to research on social evaluations by considering how reputation and infomediary information work together to explain market performance. Although extant research acknowledges that both reputation and information provided by third-party infomediaries helps shape the perceptions of stakeholders, we know considerably less about if and how they interact to reduce the uncertainty of market participants. To address this gap, w e examine the interaction betw een reputation and infomediary information and its relationship w ith market performance in a sample of 526 films produced by 37 production firms in the U.S. film industry from2009 through 2014. As hypothesized, we find that actor/directorreputation and critical evaluation have an interactive effect on the box office success of films. Further, we consider and find support forpositive status affiliation effects: films affiliated with high status production studios are less affected by the interaction betweenreputation and infomediary information. In contrast, films affiliated with low status production studios depend on both strong actor/directorreputations and positive critical evaluations to be successful at the box office.
Original languageAmerican English
StatePublished - Oct 2016
Externally publishedYes
Event2016 Southern Management Association Conference - Charlotte, NC
Duration: 1 Oct 2016 → …

Conference

Conference2016 Southern Management Association Conference
Period1/10/16 → …

EGS Disciplines

  • Business Administration, Management, and Operations

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