The Importance of Macro Practice Emphasis in Social Work Education

Social work education programs across the United States continue to contend with the economic pressures of developing curricula that are financially viable in a highly competitive academic market. Fund allocation to create and develop macro programs depends on funders and donors having a close and consistent association with the institution’s environment, processes and practices. Marketing is at the forefront of organizational and institutional success. Thus, recruiting and graduating students specifically for and from the macro concentration would make for mutually beneficial relationships between students looking to maximize their career potential and programs looking to maximize their enrollment and outreach.