TY - JOUR
T1 - The role of identity in disposal
T2 - Lessons from mothers' disposal of children's possessions
AU - Phillips, Barbara J.
AU - Sego, Trina
PY - 2011/12
Y1 - 2011/12
N2 - This study uses depth interviews with mothers about their disposal of children's possessions to craft a new understanding of the role of identity in disposal. Our study asks: How does identity influence the disposal process of ordinary possessions? A disposal identity continuum of keepers and discarders emerged from the data. This new understanding suggests that disposal involves decisions regarding the match of possession to mother, partner, child, and family identities. When disposal identities lead to conflict between the actors in the disposal decision, decision makers use coping strategies such as subterfuge, avoidance, forced choice, and training/discussion. In addition, the disposal process can lead to negative emotional outcomes such as ambivalence and guilt for both keepers and discarders.
AB - This study uses depth interviews with mothers about their disposal of children's possessions to craft a new understanding of the role of identity in disposal. Our study asks: How does identity influence the disposal process of ordinary possessions? A disposal identity continuum of keepers and discarders emerged from the data. This new understanding suggests that disposal involves decisions regarding the match of possession to mother, partner, child, and family identities. When disposal identities lead to conflict between the actors in the disposal decision, decision makers use coping strategies such as subterfuge, avoidance, forced choice, and training/discussion. In addition, the disposal process can lead to negative emotional outcomes such as ambivalence and guilt for both keepers and discarders.
KW - disposal
KW - disposition
KW - extended self
KW - identity
KW - motherhood
UR - http://www.scopus.com/inward/record.url?scp=83455173292&partnerID=8YFLogxK
U2 - 10.1177/1470593111418794
DO - 10.1177/1470593111418794
M3 - Article
AN - SCOPUS:83455173292
SN - 1470-5931
VL - 11
SP - 435
EP - 454
JO - Marketing Theory
JF - Marketing Theory
IS - 4
ER -