Using Web Analytics for Site Improvement

Research output: Contribution to conferencePresentation

Abstract

Vecchione shares the experience of the Web and Mobile Team at BSU Library using Google Analytics to help determine the usability and functionality of their website in addition to user testing. They used exit capture events through Google Analytics to see which parts of their website were used and how much. They were able to see a better flow and determine what web users value on their site.
Original languageAmerican English
StatePublished - 28 Oct 2013
EventInternet Librarian -
Duration: 28 Oct 2013 → …

Conference

ConferenceInternet Librarian
Period28/10/13 → …

EGS Disciplines

  • Library and Information Science

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