TY - CHAP
T1 - What We Found Will Blow Your Mind: The Impact of Hyperbole on Reader Interest and News Reading Intentions
AU - Kadian, Arjun
AU - Yin, Dezhi
AU - Steele, Logan
N1 - News posts are popular among social media users. Since the reading of news is critical for both social media platforms and news providers, it is common practice for news providers to use attention-grabbing tactics, such as hyperbole, in an effort to pique user's interest.
PY - 2021
Y1 - 2021
N2 - News posts are popular among social media users. Since the reading of news is critical for both social media platforms and news providers, it is common practice for news providers to use attention-grabbing tactics, such as hyperbole, in an effort to pique user’s interest. However, there is scant empirical evidence to support that these tactics are effective. Our paper explores how and why the use of hyperbolic statements in news headlines influences users’ interest and intention to read the news. Drawing on humor and psychological contract violation literatures, we developed a theoretical model and proposed competing hypotheses. We conducted two experiments to examine the impact of hyperbole and test the competing mechanisms. Our findings challenge the prevailing notion that the use of attention-grabbing tactics, such as hyperbole, in news headlines are effective.
AB - News posts are popular among social media users. Since the reading of news is critical for both social media platforms and news providers, it is common practice for news providers to use attention-grabbing tactics, such as hyperbole, in an effort to pique user’s interest. However, there is scant empirical evidence to support that these tactics are effective. Our paper explores how and why the use of hyperbolic statements in news headlines influences users’ interest and intention to read the news. Drawing on humor and psychological contract violation literatures, we developed a theoretical model and proposed competing hypotheses. We conducted two experiments to examine the impact of hyperbole and test the competing mechanisms. Our findings challenge the prevailing notion that the use of attention-grabbing tactics, such as hyperbole, in news headlines are effective.
UR - https://aisel.aisnet.org/icis2021/social_media/social_media/15/
M3 - Chapter
BT - International Conference on Information Systems (ICIS) 2021 Proceedings
ER -